About Us

The Bead Shop

The story of our bead shop began with two friends, Pranay Thorat and Edha Shah, who shared a love for creativity and a passion for unique accessories. Their journey started with a simple quest: to find beautiful beads, bracelets, stones, and other eclectic items that could fuel their creativity. However, what they discovered along the way was both surprising and disheartening.

While exploring different markets and sources, Pranay and Edha unearthed a vast variety of stunning beads and stones, many of which were hidden away, unknown to most people. These were the kinds of treasures that could spark imagination and bring any piece of jewelry to life. But there was a catch—what was available to the public was often exorbitantly priced, especially from big brands. This meant that these beautiful items were out of reach for many who shared their passion for crafting and accessorizing.

Determined to change this, Pranay and Edha decided to embark on a new adventure: creating a store where they could offer these hidden gems to everyone, without the hefty price tags. They wanted to ensure that anyone, regardless of budget, could access high-quality beads and stones to bring their creative visions to life. Even if it meant operating with very low, or sometimes zero, profit margins, they were committed to making this dream a reality.

What began as a modest endeavor quickly grew beyond their expectations. Their dedication to offering quality products at affordable prices resonated with people, and the store began to attract a loyal community of customers who shared their love for creativity and craftsmanship. Over time, the store expanded its offerings, continually searching for new and unique items to add to the collection—all while maintaining the commitment to affordability that had driven them from the start.

To Pranay and Edha’s surprise, their little venture didn’t just survive—it thrived. They found themselves not only covering their costs but also turning a profit, something they had never anticipated. This success was a testament to the support of their growing community and the belief that quality and affordability can go hand in hand.

Today, our bead shop is more than just a business; it’s a vibrant community where every customer is treated like family. We’re constantly evolving, always on the lookout for the best products at the best prices, and striving to provide the highest level of service. Our journey is one of passion, creativity, and a deep commitment to making beautiful beads and stones accessible to all.

We believe in fostering a space where creativity can flourish, where everyone—from hobbyists to professional designers—can find what they need to bring their ideas to life. As we continue to grow and evolve, our mission remains the same: to offer a place where quality meets affordability, and where every customer feels valued and appreciated.

Welcome to our story. Welcome to our family.

Edha Shah: Minister of Bling
Co-Founder 


Pranay Thorat: Bead Connoisseur-in-Chief
Co-Founder